Graphpaper is a brand led by creative director Takayuki Minami — a refined wardrobe for adults that remains the standard of its time. By creating “space” between the wearer and the garment, its clothes stay close to the body without becoming noise. It is fair to say that new design in clothing had been exhausted by the end of the 20th century. While paying respect to the functions and concepts established by great predecessors, Graphpaper keeps only the functions and design needed for contemporary urban life, and by doing away with the notion of size as far as possible, designs its garments to fit every body type.
SHOPS
Graphpaper AOYAMA
In February 2015, Graphpaper opened its first location, Graphpaper AOYAMA, in Aoyama, Tokyo.
Through expansion and renovation, the store now comprises two floors and three spaces. Its approach of treating the space itself as part of the exhibition has remained unchanged since the day it opened.
1F consists of two rooms. The entrance space draws on the attitude of Harald Szeemann — the curator who redefined the international art exhibition — of remaining unbound by institutions and genres. Panel fixtures hung like paintings in a gallery reveal the garments only when pulled out. The rear room, added a few years later, was designed around the theme of “the finished versus the unfinished.” Building materials exposed during construction, rusted steel beams and remnants of old wiring were deliberately left as they were, creating a contrast with the refined space.
Renewed in 2025, 2F lines a pure white space with large glass cases, inspired by the storage rooms of Depot Boijmans Van Beuningen in Rotterdam. Visitors view the products through the glass and handle them through conversation with our staff — reconstructing the relationship between space, product and people.
It is a place to sell clothing, and at the same time a place of experiment that keeps questioning what space and exhibition can be.
Address
1A/2D KARI MANSION 5-36-6 Jingumae Shibuya-ku Tokyo 150-0001 Japan
In June 2023, Graphpaper opened its flagship store, Graphpaper TOKYO, in Yoyogi, Tokyo. Set across two floors under the concept of “stimulating the five senses,” the store offers a multifaceted experience that crosses diverse cultures — not only fashion, but also art, music, literature, food and drink.
2F serves as the flagship shop, carrying the full lineup of both the BASIC and COLLECTION lines. Alongside the jackets and trousers that define the brand, it houses a salon offering pattern-order shirts made with THOMAS MASON fabrics.
The store also features a showroom where products by Shigeru Uchida can be viewed and ordered, as well as a shop-in-shop by the Copenhagen-based design studio FRAMA. Through spatial composition and scent, visitors can experience the world of the brand in a more dimensional way.
Graphpaper TOKYO is more than a place to sell clothing — it functions as a cultural hub, proposing experiences that cross cultures and stimulate the senses.
Address
2F Nishi-Sando Mansion 3-38-10 Yoyogi Shibuya-ku Tokyo 151-0053 Japan
In February 2026, Graphpaper opened a new concept store, Graphpaper conservatory, in Tomigaya, Tokyo.
The store carries on the spirit of conservatory, the base of edenworks, which has long created spatial expressions centered on flowers and plants. It is a new place of expression born from a shared perspective: “working with things of nature.”
The store spans approximately 25㎡ across two floors. A double-height void that makes use of the ceiling height, together with a glass-walled design, creates an open space where the flow of light and air can be felt. Unlike other Graphpaper stores, it is defined by a composition in which “plants as living things” and “clothes worn on the body” coexist in the same space.
Alongside plants that convey the richness of people and plants living together, the store presents garments reconstructed from natural fibers, natural dyes, leftover fabrics and offcuts, and discarded flowers and plants. Where space, material and background intersect, the store offers an experience that finds new value in the act of choosing things of nature.
Opened in 2019, the Sendai store is located in the largest city in the Tohoku region. With an open entrance that can host exhibitions and events, and a gallery-like space with a symmetrical layout, it serves as a base for sharing art and culture rooted in the local community.
The wooden fixtures were intentionally left without oil or other finishes, so that the natural character of the material can be enjoyed as it deepens over time. We regard the process by which the space itself changes through use as part of the design.
Address
3F Urban bridge Bldg. 2-9-7 Chuo Aoba-ku Sendai-shi Miyagi 980-0021 Japan
Opened in 2023, the Nagoya store is composed across two levels in gray, the signature color of the brand.
1F houses a shop-in-shop created together with the Copenhagen design studio FRAMA, offering its apothecary and furniture. It also features a café space inspired by Nagoya’s own kissaten coffee-house culture. As a place to linger with art books and records, it offers an experience that goes beyond selling clothing.
The Graphpaper space on 2F features a minimal interior inspired by the iconic installations of the artist Richard Serra. Black volumes placed at random express our belief that “displaying clothes must never diminish the appeal of the space.”
Visitors can take in the space itself, or quietly view the collection. The layout is designed so that neither interferes with the other or becomes noise — the defining feature of this store.
Address
2-6-15 Osu Naka-ku Nagoya-shi Aichi 460-0011 Japan
Opened in 2020, the Kyoto store occupies a renovated machiya townhouse more than 100 years old. By contrasting the character of the wooden architecture with a minimal concrete façade, it creates a place where traditional craftsmanship and contemporary sensibility quietly intersect. Visitors experience the warmth of historic architecture and the tension of modern design at the same time.
Valuing a store rooted in its community, we kept the original wooden beams and subtly brought in elements that evoke the atmosphere of Kyoto throughout. A raised tatami area serves as a place to relax, enjoy conversation and take time with the clothes.
The kura storehouse, which retains its original exterior and interior, is used as a multipurpose event space for special exhibitions by artists and displays of vintage furniture. In a space where history and the present overlap, the store aims to be a place where clothing and culture quietly coexist.
Address
88-1 Daikokucho Rokkaku-dori Tominokoji-higashiiru Nakagyo-ku Kyoto-shi Kyoto 604-8073 Japan
In April 2026, Graphpaper opened Graphpaper OSAKA, its largest concept store to date, in Kitahorie, Osaka. Making use of the history and structure of the existing building, it is a new base that gives spatial form to the Graphpaper philosophy.
The interior is organized around a black structure that runs through 1F to 3F. Set at the center like a sculpture, it extends into the walls and forms the framework of the entire space. Reflecting the building’s past as a bank, the exterior walls and frame were left largely untouched, taking in the texture and scale of the original materials as they are.
2F presents a shop-in-shop by FRAMA alongside the Graphpaper womenswear line, where apothecary, products and clothing coexist and different fields intersect. The former vault now houses Vektor Shop®, serving as a hub for culture while preserving traces of the architecture.
1F also serves as a gallery, hosting exhibitions and events that reach well beyond fashion.
